The colloquial revolution

There has been an immense amount of hype surrounding the use of blogs and independent media taking over. Much of which is yet to come to fruition, however I did stumble across something the other day that struck me. The tide of authoritative and colloquial news and business speak seems to have turned.

Microsoft have shifted a lot of their focus internally for the XBOX360 to what they are calling "Dev Luv". This is a title that makes corporate emails and is used in business meetings. Ten years ago it would be unimaginable that anyone could stray so far from the accepted norms. Then there was marketing speak, which brought out a new buzzword every week. At last the cultural revolution has begun. Companies have realised they can have a personality, and even be funny, whilst remaining very serious and professional. I predict many will follow this lead, and a LOT can be learned from it.

In our every day dealings we can maintain a strong presence without being aloof or distant. Indeed being aloof now works as a disadvantage; a strong personality is an essential requirement for strong leadership. Do not hide who you are, the social constructs that use to exist to confine us are lifting, and showing personality can be a massive benefit. We are social animals and we should use that gift to our advantage.