History teaches us a thing or two:Xerox Parc once had one of the best known to man (or pooch). Widely credited with bitmap graphics, the WYSIWUG text editor, Ethernet, Object Oriented Programming and of course the Graphical User Interface. Not bad for a photocopying company. Apple did well to swoop in and take credit for a lot of the above.
In modern examples who do we have though? Who is really pushing the boundaries? Steve Ballmer of Microsoft mentioned in a recent interview @Techcrunch that Microsoft spend $9.5 Billion a year on R&D.
A pretty impressive figure, but when you consider most of that investment is in the 5 core business functions, Microsoft are investing heavily to stand still and then move forward in a very fast moving technology market.
Paypal have announced Innovate 09 a conference dedicated to their new upstream payments and future innovations. Even in a traditionally compliant market, the internet and networking is having an impact and changing the rules. Rules we now have to question.
Then you have the startup big three of social media. Facebook, Twitter and Google (What blog would be complete without name checking the biggest dogs in the yard?). These have to be the prime examples of human based interaction and Interest led innovation. The key with all of them is they have managed to tap into something brilliant about humans. When inspired we will work our socks off, and almost for free.
Not everyone has a killer budget to blow on "Cool R&D" but there are some steps we can take in the right direction. We're witnessing a changing of the guard in the working population. Generation X now holds the key the baby boomers once had, and Generation Y is finally making it's presence felt. We have two digital natives in the working crowd, but we still work in our compliant business speak / mid-90s ivory towers, hidden behind the Baby Boomers.
Business Gametheory is all together quite a useful tool. So is your Google Fu and ability to demonstrate personality from miles away. Business always felt stuffy and full of protocol. There is defintely a place and time for professionalism. It's losing it's traction as a key tool though. The population wants your company to show its human side.
Chris Brogan wrote something wonderful about "How to Level Up" taking the RPG concept of building your character and applying it to your business life. It can be applied to all life. It can be applied to the gym too! The idea of making achievement measureable and satisfying is something that seems to mistify our education system, yet we naturally seek it out.
Just like we naturally seek out our interests. Cool R&D requires understanding the massive benefits of the long term view, but crucially understanding ourselves better.
Posts
